F1 launch season has begun, with teams starting to reveal their challengers (or just the livery) for the 2023 F1 season ahead of pre-season testing in Bahrain on February 23-25.

Whilst 2022 was an F1 season of Red Bull dominance, culminating in Max Verstappen‘s second consecutive world title, 2023 could be a much closer affair as Ferrari and Mercedes look to continue their pursuit after a tightly contested fight to second place.

New driver line-ups, big off-track changes, and subtle technical adjustments all have the potential to shake up the running order, but the question still remains: will anybody be able to catch the galloping Red Bulls and their high-flying Dutchman?

We’re about to get the first hint of an answer, as the covers are taken off this year’s cars. Haas led the way by revealing the livery of its 2023 car, followed by Red Bull — but neither showed anything substantial of the machine itself: Red Bull’s launch was dominated by news of its tie-up wioth Ford from 2026.

Other teams are likely to follow suit, at least in keeping anything truly groundbreaking away from the cameras until testing starts at the end of the month.

Here are all of the latest dates and times for all of the 2023 car launches ahead of the new Formula 1 season, as well as details of what we have seen so far.

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Team: Launch Date 
Haas: Launched
Red Bull: Launched
Williams:  February 6
Alfa Romeo: February 7
AlphaTauri: February 11
Aston Martin: February 13
McLaren: February 13
Ferrari: February 14
Mercedes: February 15
Alpine: February 16

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Haas

Haas was the first team to launch into the new year, with an online livery launch to show off its 2023 colour scheme.

The US-based manufacturer finally found some upward trajectory in 2022, jumping up to eighth in the constructors’ standings and even claiming a sprint race pole position in Brazil.

It enters the new year with a partly rejuvenated driver line-up consisting of Kevin Magnussen and Nico Hülkenberg, who completes his comeback to a full-time F1 seat after being replaced at Renault in 2019.

2023 marks another chance for Haas to return to its once-competitive status, with consistency and experience looking to lead the way.

Red Bull

Red Bull travelled to New York to reveal its 2023 livery, which doesn’t look a great deal different to last season.

Instead, news of its partnership with Ford to develop its 2026 engine was the main announcement, and the reason for launching Stateside.

More details of the new car should emerge after a shakedown later this month and it will carry high expectations. There was little room for improvement from Red Bull in 2022, as the team completed one of the most dominant seasons in recent F1 memory, claiming 17 race victories and both the drivers’ and constructors’ world championships.

Even with cost cap penalties attempting to overshadow its mammoth achievements, Red Bull will once again aim to lead from the front in 2023, with Max Verstappen trying for a third consecutive world title and Sergio Perez continuing to assert himself as a premier F1 talent.

Daniel Ricciardo also joins the team as a third driver, after being replaced by Oscar Piastri at McLaren.

Williams

Live from the team website and app, Williams will reveal their 2023 livery on February 6 – with details of its actual car being revealed during pre-season testing.

Williams endured another difficult year in 2022, falling to last place in the constructors’ standings despite key performances from Alex Albon and a standout reserve drive from Nyck de Vries at Monza.

This year signals another period of change as it parts ways with Nicholas Latifi and team principal Jost Capito.

F2 star Logan Sargeant was announced as Latifi’s replacement shortly before the season’s conclusion, racing alongside Alex Albon for 2023. Off-track, former Mercedes strategy director James Vowels, who helped the Silver Arrows to eight constructors’ world titles, will replace Capito as team principal.

Alfa Romeo

Live on social media, Alfa Romeo will reveal its challenger for the 2023 F1 season on February 7.

The Turin-based manufacturer suffered in a rollercoaster of a season in 2022, ultimately falling to sixth in the constructors’ standings after a promising start.

In 2023, Alfa Romeo will begin the year under new management, with Fred Vasseur departing as team principal. As of now, the team is yet to appoint a direct replacement for Vasseur but has appointed Andreas Seidl as new CEO of Sauber, which runs the team.

AlphaTauri

AlphaTauri is looking to harness F1’s global appeal with the AT04: Nyck de Vries and Yuki Tsunoda are due to pull the covers on February 11 in New York City. This will only be a livery showcase with the actual car being revealed during pre-season testing.

A disappointing year in 2022 saw AlphaTauri drop to ninth in the constructors’ standings after finishing an impressive sixth the year before. But 2023 signals a shot at redemption, with de Vries joining the team to relace Pierre Gasly, and Tsunoda staying on to complete an exciting driver line-up.


Aston Martin

2023 signals a new era for Aston Martin, with the AMR23 set to be revealed on February 13 at its Silverstone headquarters, alongside a partly refreshed driver line-up of Fernando Alonso and Lance Stroll.

Since its re-entry into F1, the team has struggled to gain traction in its pursuit to get back to the front of the grid. Despite finishing seventh in 2022’s constructors’ standings, the British manufacturer did find momentum at the tail end of the season, finishing inside the top ten in eight out of the last ten races.

The arrival of Alonso to replace the retiring Sebastian Vettel could be what’s needed to keep Aston Martin on its upward trajectory, as it looks to start the move into its new factory later in the year — the basis, it hopes, for a championship challenge.

McLaren

McLaren shares its launch date with Aston Martin: the team will reveal its car at the McLaren Technology Centre on February 13.

Oscar Piastri will join Lando Norris to complete the youngest driver pairing on the grid, with Daniel Ricciardo forced out and into a reserve role at Red Bull.

McLaren struggled to cope with last year’s regulation changes and, combined with Ricciardo’s difficulties, fell from fourth to fifth in the constructors’ standings. The job of getting McLaren back to the front will fall to newly appointed team principal Andrea Stella, who has been brought in to replace the departing Andreas Seidl.

Ferrari

Famous for its grandeur and frivolous reveals of the past, surprisingly little is known about Ferrari‘s 2023 car launch. As of now, the only confirmed detail is the date, with project 675 (the name of its 2023 entry) set to be revealed on February 14.

2022 was an arduous year for F1’s most historic manufacturer as it fell short in its title battle against Red Bull and Max Verstappen. That has led to a major change at the top, with former Alfa Romeo team principal Fred Vasseur joining the team in replacement of Mattia Binotto.

Mercedes

The F1 W14 E Performance, successor to the surprisingly troublesome W13, will be launched on February 15.

The Silver Arrows rescued a difficult season in 2022, beginning with underperformance and ending a heated battle for second in the constructors’ championship.

Heading into 2023, Lewis Hamilton and George Russell will look to continue the momentum they found in the latter half of the 2022 season, in the hope of fully restoring their winning status.

Mick Schumacher has also joined the team as a reserve driver after being replaced by Nico Hulkenberg at Haas.

Alpine

Alpine will reveal its 2023 entry on February 16 in London, alongside its all-French driver line-up of Esteban Ocon and Pierre Gasly.

The team followed up a promising season in 2021, with an even better one in 2022, finishing ahead of McLaren but still far behind Mercedes.