Although there is no legal requirement to hire an attorney for trademark filings, if you hire a California trademark attorney, then you can easily complete the process while navigating the complexities of intellectual property laws. The California trademark attorney will ensure that your brand is protected legally from any lawsuit, preventing costly mistakes and errors. Before you hire a California trademark attorney, you should understand the need to register a trademark.

Do I need to register a trademark?

Although you don’t require registering a trademark according to common law rights, one can establish rights on a mark by using it for the first time when establishing a business or commercial setting.

However, registering a trademark is important to create exclusive legal ownership of a brand name, logo, mark, and slogan, providing you protection against infringement. With registration, you will get nationwide protection enabling legal action against copycats.

Reasons why you should hire a trademark attorney!

·       Strategic filing of the application

They ensure that your application is filed accurately, following all the regulations. They identify the goods and services well, which is important for the long-term enforceability.

·       Navigating California-specific trademark laws

Choosing a California attorney helps you to determine whether you have registered a Trademark successfully or not. California has its own autonomous state trademark process with significantly lower fees compared to federal fees.

·       Conducting clearance searches

Most DIY applications fail because they don’t account for common law trademarks. According to common law, an unregistered mark can still block your path of registration, leading to infringement issues. Attorneys know the right tools and techniques to search the state and federal databases to determine whether the particular trademark is already registered or not.

Also, you will receive a strong legal opinion on the strength and registrability of the trademark before you invest time and other resources in branding using the same trademark.

Correct classification

Attorneys, please ensure your goods and services are categorized correctly to provide complete protection and prevent hefty fines.

Other benefits are:

·       Shielding you from fraudulent solicitations

·       Maintaining your trademark rights

·       Representing you at a trademark trial

·       Responding to legal correspondence

Conclusion

In the long run, hiring an attorney results in saving money. You will get advice on everything from preparing the application to registering the trademark.