Brandman Retail IPO

Brandman Retail IPO is a book-building IPO of ₹86.09 crore, an entire fresh issue of 0.49 crore shares, with a lot size for an application of 800. The price band for this IPO is set at ₹167 to ₹176 per share and the minimum amount of investment required by an individual investor (retail investor) is ₹281,600 (1,600 shares). The IPO will open for subscription from Feb 4, 2026, to Feb 6, 2026, while shares are supposed to list on the NSE SME platform with a tentative listing date fixed as Feb 11, 2026.

Company Background

Brandman Retail Ltd. was established in 2021, is based in New Delhi, and is a premier distributor and retailer of international sports and lifestyle brands in India. The company operates a cultured multi-channel model across 4 pillars: distribution, licensing, e-commerce, and retail. It is a key partner for global giants, serving as a primary licensee for New Balance and holding agreements with brands like On, Rockport and Salomon.

Brandman Retail Ltd. manages 2 MBOs under the proprietary brand “Sneakrz” and 11 Exclusive Brand Outlets (EBOs) across North India. They use an asset-light, scalable business model bolstered by a strong digital presence on platforms like Flipkart and Ajio, alongside a strategic expansion into airport retail. Led by founder Arun Malhotra, the company is currently transitioning from a private to a public entity with an upcoming NSE SME IPO to fuel its next phase of growth.

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