{"id":56,"date":"2021-02-18T10:06:48","date_gmt":"2021-02-18T10:06:48","guid":{"rendered":"https:\/\/demosites.io\/neve-3\/?p=56"},"modified":"2023-02-11T20:42:54","modified_gmt":"2023-02-11T20:42:54","slug":"post-3","status":"publish","type":"post","link":"https:\/\/www.buzzwing.net\/tap\/index.php\/2021\/02\/18\/post-3\/","title":{"rendered":"Design for Success!"},"content":{"rendered":"\n<ul>\n<li><a href=\"https:\/\/designpickle.com\/category\/graphic-design\/\">GRAPHIC DESIGN<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/designpickle.com\/category\/marketing-tips\/\">MARKETING TIPS<\/a><\/li>\n<\/ul>\n\n\n\n<h1>5 Reasons Why Graphic Design is Important for Any Business<\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/12cd3f66cc50cda4b9222e95612a40dc?s=300&amp;d=mm&amp;r=g\" alt=\"Camille del Rosario\"\/><\/figure>\n\n\n\n<h4>Camille del Rosario<\/h4>\n\n\n\n<p>Updated May. 11, 2022&nbsp;Published May. 9, 2018&nbsp;6 Min. Read<\/p>\n\n\n\n<p>While a picture may be worth a thousand words,&nbsp;<a href=\"https:\/\/designpickle.com\/graphic-design-services\/\">graphic design<\/a>&nbsp;can be worth thousands of dollars in any business.<\/p>\n\n\n\n<p>Graphic design is more than just aesthetics \u2014 it\u2019s a form of communication between your business and your audience. Businesses use graphics in every stage of the&nbsp;<a href=\"https:\/\/audienceops.com\/map-content-different-stages-marketing-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing funnel<\/a>&nbsp;to inform, engage, and eventually persuade prospective customers to make a purchase or take a desired action.<\/p>\n\n\n\n<p>A&nbsp;<a href=\"https:\/\/designpickle.com\/creative-hub\/print-design\/7-tips-for-flyer-design\/\">flyer design<\/a>&nbsp;can inform local audiences about an upcoming workshop. An attractive email series can upsell new services to current customers. A well-crafted sales page can effectively announce your new product release.<\/p>\n\n\n\n<p><strong>If you\u2019re in a business, you\u2019re in the business of graphic design.<\/strong><\/p>\n\n\n\n<p>Let\u2019s explore five reasons why graphic design is important for&nbsp;<em>any&nbsp;<\/em>business (including yours!) to expand brand reach and turn more profit.<\/p>\n\n\n\n<h3><strong>1. First Impressions Matter<\/strong><\/h3>\n\n\n\n<p>Graphic design is an important tool to help any business make a positive, lasting impression. The first time a visitor interacts with your brand will set the tone for the rest of your business relationship.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.pippip.net\"><img decoding=\"async\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2018\/05\/081221_WhyGraDesIsImpForAnyBus_BlogGra_Inl2a-1024x768.jpg\" alt=\"\" class=\"wp-image-107106\"\/><\/a><\/figure><\/div>\n\n\n<p>And usually, that first interaction comes in the form of visual marketing materials. It could be a business card, a new landing page on your website, a poster, a flyer, a social media post, or even your product packaging.<\/p>\n\n\n\n<p><strong>Capitalize on the first step of the buyer\u2019s journey by implementing relevant, updated graphics<\/strong>\u00a0<strong>that tell the story of your brand.<\/strong>\u00a0<\/p>\n\n\n\n<p>When a customer hears about your brand for the first time, they are most likely going to do some preliminary research on your website before making a purchase. What does your website or your&nbsp;<a href=\"https:\/\/designpickle.com\/creative-hub\/website-design\/how-to-create-a-high-converting-landing-page\/\">landing pages<\/a>&nbsp;say about your brand? Are there bright, cheery colors with whimsical fonts? Or did you use sleek, professional design elements with gray and silver hues?<\/p>\n\n\n\n<p>Take a tour of your company\u2019s website, landing pages, and social media pages. Then, update any graphics that no longer accurately represent your brand or brand message.<\/p>\n\n\n\n<h3><strong>2. Consistency Equals Credibility<\/strong><\/h3>\n\n\n\n<p>No matter what industry or field you\u2019re in, graphic design will help your business create credibility. When your creative content helps solve problems and relieve pain points, your customers are more likely to view you as a trustworthy authority in your field.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2018\/05\/1065379_Blog-Why-Graphic-Design-is-Important-for-Any-Business-Inline3_081721-1024x768.jpg\" alt=\"\" class=\"wp-image-107107\"\/><\/figure><\/div>\n\n\n<p>Let\u2019s say you create valuable social media content that viewers really do appreciate \u2014 but each post looks different from the last, without adhering to a brand guide. Your existing audience may know about your content gold mine, but newcomers will most likely be turned off by the graphic mishmash that is your social media profile.<\/p>\n\n\n\n<p>Creating a&nbsp;<a href=\"https:\/\/designpickle.com\/creative-hub\/social-media\/how-to-create-an-instagram-aesthetic-for-your-brand\/\">unified aesthetic<\/a>&nbsp;will help your brand look truly authoritative and believable.&nbsp;<strong>Consistency creates credibility.<\/strong><\/p>\n\n\n\n<p>The same principle applies to marketing and branding: If you create a piece of content that helps someone solve a problem or relieve a pain point in their own life, they will most likely turn to you for advice again when facing a similar situation in the future.<\/p>\n\n\n\n<p><a href=\"https:\/\/designpickle.com\/creative-hub\/social-media\/7-tips-to-optimize-your-live-social-media-campaigns\/\">Consistent content creation<\/a>&nbsp;is the key to building a dedicated following of people who trust your brand and believe in your product or service.<\/p>\n\n\n\n<h3><strong>3. Efficient Communication of Ideas<\/strong><\/h3>\n\n\n\n<p>Infographics are a great way to summarize information that your audience would otherwise skim over (or skip reading completely). Studies show that infographics \u2014 which combine visuals with text \u2014 are&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy?__hstc=206917388.06b4780c9afaa3aad2d89a07b24af230.1676147959148.1676147959148.1676147959148.1&amp;__hssc=206917388.1.1676147959148&amp;__hsfp=3282362651\" target=\"_blank\" rel=\"noreferrer noopener\">three times more engaging<\/a>&nbsp;than text-only content. Because humans are heavily influenced by visuals, adding relevant graphics to text can deepen our understanding and recollection of complex information.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2018\/05\/091021_WhyGraDesIsImpForAnyBus_BlogGra_Inl4b-1-1024x768.jpg\" alt=\"\" class=\"wp-image-107144\"\/><\/figure><\/div>\n\n\n<p>If you\u2019ve ever tried learning a new language with a highly visual platform like&nbsp;<a href=\"https:\/\/www.rosettastone.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rosetta Stone<\/a>, you\u2019ve experienced heightened learning through graphic design. This language-learning software rarely offers explicit definitions to foreign words; instead, students are tasked to infer meanings using visual context clues.<\/p>\n\n\n\n<p>Similarly, try incorporating infographics anywhere you currently use large blocks of text to explain information. Have a \u201chow-to\u201d page? Turn it into an easy-to-follow infographic. Posting an article about social media statistics on your blog? Add an infographic summarizing the important stats.<\/p>\n\n\n\n<h3><strong>4. Creativity Kills Competition<\/strong><\/h3>\n\n\n\n<p>Increasing your company\u2019s competitive advantage is more important than ever, as competition continues to increase.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2018\/05\/091021_WhyGraDesIsImpForAnyBus_BlogGra_Inl5-1024x768.jpg\" alt=\"\" class=\"wp-image-107109\"\/><\/figure><\/div>\n\n\n<p>With so many&nbsp;<a href=\"https:\/\/designpickle.com\/diy-graphic-design-toolbox\/\">free online design tools<\/a>&nbsp;available today, it\u2019s never been easier to create personalized, quality content. But in order to truly stay ahead of competitors in the marketplace, you\u2019ve got to get creative with your brand direction.<\/p>\n\n\n\n<p>Create content that puts forward new ideas, solves existing problems, or relieves customer pain points in innovative ways. Graphics can be used to empathize with your audience by literally showing them what life would look and feel like with their pain points solved by your product, service, or advice.<\/p>\n\n\n\n<p>For some creative ways to strengthen your brand\u2019s visuals, learn about&nbsp;<a href=\"https:\/\/designpickle.com\/creative-hub\/graphic-design\/10-types-of-graphic-design-to-help-you-get-the-content-you-need\/\">10 types of graphic design<\/a>&nbsp;that will help you create cohesion and stand out among the competition.<\/p>\n\n\n\n<h3><strong>5. Your Message Matters<\/strong><\/h3>\n\n\n\n<p>Your business has a story worth telling. Whether you\u2019re a solopreneur selling homemade jewelry online or a serial entrepreneur starting your next venture, there are people out there who will be happy to know about what your business offers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2018\/05\/091021_WhyGraDesIsImpForAnyBus_BlogGra_Inl6-1024x768.jpg\" alt=\"\" class=\"wp-image-107110\"\/><\/figure><\/div>\n\n\n<p>Graphic design is about communicating that unique brand story to your current and future customers. Simple design decisions like font choice and&nbsp;<a href=\"https:\/\/designpickle.com\/creative-hub\/graphic-design\/the-art-of-monochromatic-design\/\">color scheme<\/a>&nbsp;can help you deliver your messages with both feeling and clarity in a way that supports your brand message.<\/p>\n\n\n\n<p>There\u2019s no doubt that you will produce a wide range of marketing materials in your business journey. While each item has a different purpose, and therefore a different look, it\u2019s best to have all your creative content conform to a unified brand. A branding guide can help you and your team achieve this.<\/p>\n\n\n\n<p>Does your business have an official brand guide? If not, check out our free resource for&nbsp;<a href=\"https:\/\/designpickle.com\/branding-guide\/\">creating a complete branding guide<\/a>&nbsp;to start building consistency across your brand. Because it\u2019s crucial that people can recognize your brand at a glance, we\u2019ll walk you through the brand guide creation process step by step.<\/p>\n\n\n\n<h3><strong>Need some help getting graphic design for your business?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.pippip.net\" data-type=\"URL\" data-id=\"https:\/\/www.pippip.net\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Pip! Pip!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 Reasons Why Graphic Design is Important for Any Business Camille del Rosario Updated May. 11, 2022&nbsp;Published May. 9, 2018&nbsp;6 Min. Read While a picture may be worth a thousand words,&nbsp;graphic design&nbsp;can be worth thousands of dollars in any business. Graphic design is more than just aesthetics \u2014 it\u2019s a form of communication between your&hellip;&nbsp;<a href=\"https:\/\/www.buzzwing.net\/tap\/index.php\/2021\/02\/18\/post-3\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Design for Success!<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[3,4],"tags":[9,13],"jetpack_featured_media_url":"https:\/\/www.buzzwing.net\/tap\/wp-content\/uploads\/2021\/10\/neve-demo-image-03.png","_links":{"self":[{"href":"https:\/\/www.buzzwing.net\/tap\/index.php\/wp-json\/wp\/v2\/posts\/56"}],"collection":[{"href":"https:\/\/www.buzzwing.net\/tap\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buzzwing.net\/tap\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buzzwing.net\/tap\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buzzwing.net\/tap\/index.php\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":2,"href":"https:\/\/www.buzzwing.net\/tap\/index.php\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":503,"href":"https:\/\/www.buzzwing.net\/tap\/index.php\/wp-json\/wp\/v2\/posts\/56\/revisions\/503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.buzzwing.net\/tap\/index.php\/wp-json\/wp\/v2\/media\/326"}],"wp:attachment":[{"href":"https:\/\/www.buzzwing.net\/tap\/index.php\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buzzwing.net\/tap\/index.php\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buzzwing.net\/tap\/index.php\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}