Being a lifestyle brand once meant something very different. Designer names like or popped up on towels and children clothes, letting the brand infiltrate different life stages and cycles for more consumers. If a creative director is invested in sustainability, there are always other routes to progress. Creative directors are the gods of this industry.

this era of AI will usher in merit based retail, where it's not about who pays the most money to show up, but it'll determine who deserves to be shown to the consumer based on all the online context. that will mean way more from way more of these modern brands.

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For Poppy, that continuity also matters, but only if the product delivers. Her loyalty is anchored as much in fit and fabric as in narrative. The fabric matters; the cut matters. One of the clearest spaces for brands to engage is experiential activation, particularly offline formats that prioritize these principles. From breath work sessions to somatic workshops, these experiences allow consumers to feel the philosophy rather than simply consuming it. For, this marks a broader cultural shift.

I first cut my teeth in PR when print and what would now be thought of as legacy media was the main avenue for a brand to reach customers. Since then, I've witnessed the advent of digital platforms the original bloggers, social media. Fashion publicist, who was in town in December for his LA press days, is feeling optimistic. After the writers strike, the fires there have been a few bumps in the road and hard times for LA, he I know it's still tough for the industry here, but it felt like a good moment for us to come back and connect with people in person.

We built my entire suitcase around this dress. These accents bring in contrast and dimension to the manicure without overpowering the look. In 2025, we saw a series of hires and promotions throughout luxury major houses. For, founder of Training Luxury, a consultancy specializing in luxury retail strategy and client experience for brands such as, the designer is rarely the primary anchor.

It was a strong, statement making look, amped up by the fun and unexpected color combos. 2026 so far has seen celebrities embracing color blocking and electric brights, with hues reminiscent of the colors in crayon boxes. The divisive chartreuse color wore is also experiencing a bit of a revival, and it's all very much in the of the aesthetics coming back.

Later in the summer, Jenner flocked to where she used fashion to embrace la lifestyle. The reality star wore a latte hued scarf, patterned with wilting daisies, that matched her bra top. will now lead global strategy, operations and continued expansion as general manager. Reporting to founders and creative directors joins the Italian brand from investment firm, where she was managing director.