Micro-Influencers’ Maximum Effect on Your Brand’s ROI

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2026-01-30 14:38:41 -

It’s a quiet afternoon in Karachi. Zara, who runs a small fashion brand, scrolls through her phone. She just spent a big chunk of her budget on a celebrity collaboration. The post looks polished. The likes are impressive. Sales? Almost nothing. Later that evening, she notices something unexpected. A local creator with just 18,000 followers posted a casual story wearing Zara’s...

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