The Psychology of Colors in Beverage Packaging

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2026-02-13 07:57:44 -

Color is one of the most powerful tools in beverage packaging design. Before consumers read a label, understand ingredients, or compare prices, they react to color. In competitive beverage categories, the right color choices can influence emotions, set expectations, and significantly impact purchase decisions. At DN Designs, we apply color psychology strategically to help brands stand out and...

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