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2026-01-29 12:35:51 -

DPDP as a Trust Accelerator: How Brands Can Win in a Privacy-First World

In today’s digital economy, trust has become the ultimate differentiator. Customers are no longer just buying products or services—they are placing their personal data in the hands of brands. With the introduction of India’s Digital Personal Data Protection Act (DPDP Act) and the upcoming DPDP 2025 rules, trust is no longer optional it’s regulated. But here’s the...

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